When marketing has no clue
Posted 5 March 2008 @ 8pm | Tagged marketing, thoughts
This from the freakonomics blog
In January, Hasbro, the North American distributor of Scrabble, announced plans to sue Rajat and Jayant Agarwalla, the creators of Facebook’s most popular application: Scrabulous
So…instead of embracing an application that’s bringing together millions of Scrabble fans, Hasbro has decided to alienate their own userbase and try to shut down something that could easily be making them money right now.The freakonomics article also points out that their scrabble branding seems to have a (particularly stock photo looking) picture of a woman and a baby. While infants playing scrabble is cute, these two items taken together tell me that whoever is in charge of marketing there should get a clue (reference to the Hasbro game of the same name not intended).Incidentally, Seth Godin’s Meatball Sundae is out.
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