Yan Pritzker software entrepreneur, photographer, musician

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hello, i'm yan

I am a photographer, entrepreneur, technologist, guitarist, climber, and telemark skier

This blog is about startups, blogging, Ruby On Rails, virtualization and cloud computing, photography, customer service, marketing, ux and design, git, and lots more.

I am the CTO at Reverb.com - The Marketplace for Musicians. We're hiring web Ruby and iOS developers!

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Reach me at yan at pritzker.ws

Can you tell the difference between four open source project descriptions?

Posted 13 June 2008 @ 11pm in thoughts

For some Friday fun….I’m not picking on the Apache foundation. But, see if you can guess which products are being described below. Taken from the first paragraph descriptions of four different products.

The open source movement has fantastic engineers. Now what we need are some marketing minded people to devise clear and concise mission statements for each project. See if you can figure out what each product below does.

Engineers tend to show off features, while marketing understands that what sells are benefits. The first paragraph on each project page should answer the questions: WHAT problems does this product solve? WHO should use it? WHY you should use it over the competition? HOW do you get started. Feature lists can come way at the bottom.

Without further ado…the products:

1. [X] is an open source services framework. [X] helps you build and develop services using frontend programming APIs, like JAX-WS. These services can speak a variety of protocols such as SOAP, XML/HTTP, RESTful HTTP, or CORBA and work over a variety of transports such as HTTP, JMS or JBI.

2. [X] is the core engine for Web Services … [X] not only supports SOAP 1.1 and SOAP 1.2, but it also has integrated support for the widely popular REST style of Web services . The same business logic implementation can offer both a WS-* style interface as well as a REST/POX style interface simultaneously.

3. [X] is designed to be a simple, lightweight and high performance Enterprise Service Bus (ESB). Based on a small asynchronous core, [X] has excellent support for XML and Web services – as well as binary and text formats. [X] is configured with a simple XML format and comes with a set of ready-to-use transports and mediators.

4. [X] is an open source ESB (Enterprise Service Bus) that combines the functionality of a Service Oriented Architecture (SOA) and an Event Driven Architecture (EDA) to create an agile, enterprise ESB.