Comments on: Hulu’s long form ads and the future of pull advertising http://yanpritzker.com/2009/03/02/hulus-long-form-ads-and-the-future-of-pull-advertising/ photographer, entrepreneur, software engineer, musician, skier Mon, 14 May 2012 16:09:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Fred Schechter http://yanpritzker.com/2009/03/02/hulus-long-form-ads-and-the-future-of-pull-advertising/comment-page-1/#comment-22126 Fred Schechter Mon, 02 Mar 2009 16:48:23 +0000 http://skwpspace.com/2009/03/02/hulus-long-form-ads-and-the-future-of-pull-advertising/#comment-22126 Great bit! I agree, it comes back to the simple fact, great content will always receive a return, crap content,, not so much,, even if it's a commercial. I sat for the ridiculously long gatorade "G" bit that uses the holy grail. Amazing for the simple fact they got all those people in the same place at the same time, and mildly funny. Long form is a great way to pull together what could seem like a disjointed ad campaign, by showing bits and pieces and having them come to your site to "put it all together". Great bit! I agree, it comes back to the simple fact, great content will always receive a return, crap content,, not so much,, even if it’s a commercial.

I sat for the ridiculously long gatorade “G” bit that uses the holy grail. Amazing for the simple fact they got all those people in the same place at the same time, and mildly funny. Long form is a great way to pull together what could seem like a disjointed ad campaign, by showing bits and pieces and having them come to your site to “put it all together”.

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