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hello, i'm yan

I am a photographer, entrepreneur, software engineer, guitarist, climber, and telemark skier

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Yellow cab fail

Posted 12 March 2010 @ 10pm | Tagged thoughts


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Yellow cab: here’s how a policy of training your employees to be replaceable cogs with no ability to think for themselves has cost you my business.

I’m standing outside in the rain, sick, coming from the doctor. I dial yellow cab. Can I please get a taxi at 14th and Castro? Sorry sir, I need an address. I don’t know the address, I’m at the corner of 14th and Castro standing out in the rain trying to catch a cab, can you please send a cab here? Sorry I need an address. Click. They actually hang up on me.

Yellow cab, you’ve permanently lost me as a customer. I don’t get it. In an industry where pricing is fixed, why not optimize for excellent service to get customer loyalty? Do you think there’s an infinite number of customers who will always dial yellow cab because of its name? A couple more blog posts like this, and that name won’t mean a whole hell of a lot.

To those looking for reasonable cab service in San Francisco, I recommend DeSoto cab, which apparently has no problem sending a cab to a well known intersection. Good to know that there are places where common sense still prevails.

1 Comment

Posted by
Matthew Platte
12 March 2010 @ 11pm

Don’t know how cabs are incorporated in SF but here in the midwest they’re government-sanctioned monopolies/mafia, so the alternative to calling a cab is — not calling a cab. ;(


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